Finding UGC Creators for Specific Niches: Beauty, Fitness, Fashion & More in India for Your Brand in 2025

User-generated content (UGC) has become the heartbeat of digital marketing in India. As consumers demand authenticity, brands are turning to everyday creators—UGC creators—to build trust, tell real stories, and drive conversions.

But here’s the catch: not all UGC creators are the same. Finding the right creator for your brand means choosing someone who aligns with your niche—be it beauty, fitness, fashion, home decor, or even finance.

If you're a brand looking to collaborate with niche UGC creators in India in 2025, this guide is for you.

Why Niche-Specific UGC Creators Matter

Generic content doesn’t cut through the noise anymore. Niche creators:

• Speak directly to their audience’s interests.

• Generate higher engagement through relevance.

• Build stronger trust due to domain-specific knowledge.

For example, a skincare brand will get better results with a beauty creator who talks about skincare routines than with a generic lifestyle page.

Finding UGC Creators in the Beauty Niche

Indian beauty creators dominate platforms like Instagram and YouTube with tutorials, reviews, and transformation reels. Many micro and nano creators also provide raw, unfiltered content that resonates with younger consumers.

Where to Find Them:

• Instagram hashtags like #IndianBeautyCreator, #SkincareReelsIndia

• Collab platforms like Collabzap which helps you to post your requirements and connect with right UGC creators

• YouTube Shorts and “Get Ready With Me” content

Tip: Look for creators who mention “#UGCcreator” or “paid collab” in their bios.

Finding UGC Creators in the Fitness & Wellness Niche

Fitness creators in India are not just bodybuilders anymore—they include yoga instructors, wellness influencers, physiotherapists, and even mental health advocates.

Where to Find Them:

• Instagram Reels with hashtags like #FitnessIndia #DesiWorkout

• Facebook groups focused on Indian fitness influencers

• Posting your requirements on platform like Collabzap with details like budget, location, follower count will help you to connect with right fitness UGC creators faster.

Pro tip: Many tier-2 city creators have loyal audiences and charge less while still offering excellent content.

Finding UGC Creators in the Fashion Niche

India’s fashion UGC scene is booming. From thrift hauls and styling videos to ethnic wear try-ons, fashion creators help brands launch new collections with real-world styling inspiration.

Where to Find Them:

• Instagram hashtags: #FashionCreatorsIndia #OOTDIndia #EthnicFashionUGC

• Platforms like Collabzap for casting creators for fashion shoots

• Indian creator pages on Pinterest, and Threads

• Colleges & fashion institutes—many students double up as part-time UGC creators

Look for: Creators who tag local brands and mention collab availability in their bios.

Finding UGC Creators in the Home Decor & DIY Niche

UGC creators in the home decor space are highly sought after by D2C brands in furniture, interior decor, and kitchenware. Their content often includes unboxings, styling tips, and before-after videos.

Where to Find Them:

• Collabzap network where you can directly post your specific requirement with details to connect with right UGC creators for Home Decor, DIY etc.

• YouTube DIY and home makeover channels

• Instagram reels with #HomeDecorIndia

• Local creator communities on WhatsApp and Telegram

• Pinterest creators with Indian home styling boards

Bonus: Home decor creators are great for evergreen content that continues to drive traffic over time.

Niche Examples Beyond the Obvious

• Food: Recipe creators, food reviewers, and snack testers.

• Parenting: Young Indian parents sharing family-oriented product experiences.

• Finance: Budgeting, investing, and savings-focused creators (especially Gen Z women).

• Education: Studygram and productivity influencers.

How to Pick the Right UGC Creator for Your Niche

Here’s a quick checklist for your brand team:

1. Niche alignment: Does their content match your target audience?

2. Engagement over followers: 5K engaged followers > 50K inactive ones.

3. Content quality: Are their videos natural, relatable, and clear?

4. Geographic relevance: Are they from a city or region you’re targeting?

5. Willingness to co-create: Are they open to feedback and brand guidelines?

How Collabzap Can Help

If you're tired of scrolling through DMs and hashtags, check out Collabzap—a growing creative collaboration platform built for brands and creators in India. Whether you're looking for a fitness coach in Delhi, a fashion creator in Bengaluru, or a skincare enthusiast in Mumbai, Collabzap lets you post your requirement and get direct responses from verified creators.

No commissions. No platform fees. Just real people creating real content.

Final Thoughts

UGC is no longer a marketing hack—it’s a strategy. And when you combine it with niche-specific creators who truly resonate with your brand values, magic happens.

Whether you're launching a skincare line or promoting a new fitness app, finding the right creator in India is more accessible than ever—if you know where to look.

Start small. Stay authentic. Let your audience tell your brand story.

Visit Collabzap.com or Download the iOS app or Download Android app